Ex-farmer and head of Business for Sterling. Left the Conservative press office to be David Cameron's personal press officer at the start of his leadership campaign.

A graduate of St Andrews, he was a key member of the Federation of Conservative Students in their radical days in the 1980s. Hit the headlines for organising high-class swingers' parties. Now writes speeches for Cameron.

Inventor of the Demon Eyes adverts in 1996, he went to work for Saatchis before starting his own consultancy Good Business. Diminutive, lives with MIchael Howard's former political secretary Rachel Whetstone and is now Cameron's Director of Communications.

Recently moved from writing leaders on the Daily Telegraph to become Cameron's chief speechwriter. Had to stand down as a Tory candidate after an embarrassing gaffe.

A 28-year-old British Asian who was a candidate in Brent in 2005. Regular media performer on Sky and BBC Five Live, works for Steve Hilton at CCHQ on communications.

A 26-year-old corporate tax advisor and member of the Conservative Future Executive. Has played a key role in attracting fellow young professionals into the Tory Party.

A 27-year-old Geordie, Lloyd's insurance broker and aspirant Tory candidate, representative of the kind of professional women Cameron wants to attract.

At 25 became the youngest Tory Association Chairman (in George Osborne's constituency). A-Lister recently selected for marginal seat of Pendle.

Aged 30, he advises Lord Ashcroft on youth affairs and is the man behind the Boris Johnson Tory recruitment posters being used across universities. A former candidate for Pontefract & Castleford.

Former Referendum Party supporter, became William Hague's press officer. A candidate at the election, she is now a PR consultant. Regular media performer.

Muslim Vice Chairman of the party who stood in Dewsbury at the last election. Controversial views on the war on terror and not afraid to speak her mind.

Former GMTV presenter, McVey is one of the Tory Party glamour girls. Gritty Liverpool accent, she nearly won Wirral West last time and is expected to stand again.

The star of Location, Location, Location, wore a revealing dress at the last Tory Black & White Ball. The rumour is that Cameron wants to persuade her to stand for Parliament.

Met David Cameron at the Beckhams' lavish pre-World Cup Party and was overheard telling the Conservative leader: "Anything I can do, just let me know."

A metrosexual pin-up and former Coronation Street star. He incurred the wrath of wannabe Tory MPs when he leapfrogged them on to the party's A-list.

A chick-lit novelist and former Blair supporter, she is now on the Tory A-list and being put forward for appearances on Any Questions and Question Time. A star in the making.

Former Chief of Staff to David Davis, now runs the most popular political blog on the Net. Built a reputation as a Tory commentator on radio and television.

Runs the popular ConservativeHome.com website, in which party activists delight in venting their spleen against the Cameron project. Emerging as a major player in Tory politics.

This journalist's short time as Spectator editor has seen the magazine's circulation rise above 70,000. Supported David Davis in the Tory leadership election but is seen as a critical friend of Cameron.

The comment editor of the Times, was head of policy under William Hague. He stood for election back in 2001 but has given up his parliamentary ambitions for the time being.

The genial director of the Policy Exchange think tank, he fought and lost Hove in the 2005 election, and is running for Mayor of London. Harvard-educated, he has built up a successful DIY business.

The Conservatives most famous lesbian is Vice Chairman in charge of women's issues. A millionaire through her health PR agency, she fought Frank Dobson in 2005, and is expected to get a good seat next time.

Believes Cameron has something of the policy-lite about him. A vocal opponent of the Tory leader's plans for positive discrimination for women.

Heffer rails venomously against David Cameron at every opportunity and regards him as a fake. Cameron's not reticent in letting Heffer know the feeling is mutual.

Having submitted huge and unexpected bills for his advice in the last election campaign, Lord Saatchi is now persona non grata in the Conservative Campaign HQ.

This is cache, read story here